It included an outdoor exhibition featuring large statues of the perfume, a figure skater prancing on ice stamped with a “No. The brand threw a soirée and took over Rockefeller Center for its iconic scent, the powdery yet floral best-selling perfume. There was no Beyoncé, but there were an array of celebrities, influencers, stylists, and other industry professionals gathered to celebrate the 100th anniversary of Chanel’s No. “Is Beyoncé here or something? What’s going on?” the crowd murmured as I maneuvered through them using giant-size Chanel No. It was a chilly Friday night in New York City, and the entrance to Rockefeller Center was swamped with onlookers.
